The presented concept is based on thoughtful research and was created with empathy and respect towards the product and the heritage of the place that it originates from.
ABOUT ABE-DUA SOAP
ABE-DUA soap is a natural and organic soap made from ingredients such as coconut oil, shea butter, palm kernel oil, and potash. It is designed to provide an uplifting and invigorating skin experience. The soap is 100% vegan and organic, and it can be used for cleansing the body as well as washing hair. Additionally, it is suitable for skin care and can help prevent sunburn. The soap is inspired by the traditional Kente fabric of West Africa, adding a bit of magic to your daily routine.
Authentic African Black Soap
Product Story
African Black Soap – also known as Ose Dudu – originates from West Africa. Its foundation is attributed to the Yoruba communities in Nigeria, Benin and Togo who in the precolonial period specialized in small trade. It was a recipe passed down from mother to daughter, from generation to generation, born out of a genuine need for a hygiene product that would kill skin odors. Working with the natural ingredients at hand, the black soap soon became a handcrafted solution for bathing and cleansing.
These were the Yoruba vegetable traders, mostly women with that knows how to turn raw farm produce into finished goods, who have introduced the soap to Ghana. There it was hailed Alata Samina – meaning the „pepper traders’ soap”.
Soap Production
Product Story The base of an authentic black soap is pot ash made of dried and roasted cocoa pods (the shell that covers cocoa seeds) that has high caustic properties.
The other ingredients include shea butter, coconut oil, palm kernel oil, or honey which are blended, heated and mixed with potash. Traditionally, the mix is hand-stirred by local women for about 24 hours as the soap solidifies and grows. Then, the soap is cut into bars and left to cure for around 2 weeks.
The name
Abe Dua means “palm tree.” It is a symbol of wealth, resourcefulness, and self-sufficiency.
The Abe Dua symbol depicts a palm tree. The palm tree represents resourcefulness, wealth, and self-sufficiency. This is due to the sheer number of practical uses one can find for products made from the palm tree’s wood, oil and fruit.
Certificates of our Ingredients
PALM KERNEL OIL
Our palm kernel oil is used in unrefined, raw form and
is sourced from small-scale growers which ensures its
production is not harmful to the environment.
Palm Kernel Oil
- High content of lauric acid that boosts PKO’s antibacterial qualities,
- Anti-inflammatory properties,
- Healing properties when it comes to skin conditions such as acne, eczema or psoriasis.
Benefits for beauty:
- High content of antioxidants that prevent premature aging,
- Two types of Vitamin E that ward off free radicals, prevent UV damage and support skin renewal and regeneration,
- Skin-softening properties
SHEA BUTTER
Extracted from shea trees growing in the savannah, shea butter is one of Ghana’s most precious natural resources.
Benefits for health:
- Vitamin A that helps in the treatment of acne and other skin conditions by clearing sebum.
Benefits for hygiene:
- Antibacterial and antifungal properties.
Benefits for beauty:
- Fatty acids that moisturize and soothe the skin,
- Vitamin E that acts as a powerful antioxidant and wards off free radicals,
- Cell-regenerating properties,
- Triterpenes that boost collagen production and reduce fine lines and wrinkles,
- Sunscreen properties
COCO-NUT OIL
This 100% natural oil is unrefined and raw. It is renowned for its versatility and efficacy when used in the context of only natural ingredients.
Benefits for health:
- Vitamin A that helps in the treatment of acne and other skin conditions,
- Vitamin K that promotes skin healing after damage, burn or sore,
- High content of lauric acid that boosts Oil’s antibacterial qualities.
Benefits for hygiene:
- Cleansing and make-up removing properties,
- Exfoliating properties that remove dead skin and unclog pores.
Benefits for beauty:
- Fatty acids that moisturize and soothe the skin,
- Vitamin E that acts as a powerful antioxidant and wards off free radicals.
POTASH
This is our sustainable compounds that replaces caustic soda in holding the soap together. Our potash is extracted from cocoa pods that allows us to recycle natural waste.
Benefits for health:
- Anti-inflammatory properties,
- Healing properties when it comes to skin conditions such as acne, eczema or psoriasis.
Benefits for beauty:
- Toning and tightening properties,
- High content of antioxidants that prevent premature aging,
- Skin cell renewal properties.
- ECOCERT, USDA ORGANIC & Organic Agriculture Europe certificates cannot be applied to the soap with honey as there is no viable way of fully tracking the production of honey by wild bees. VEGAN certificate cannot be applied to the soap with honey as this is the animal product
Honey
Our raw honey increases soap’s natural lathering. It is made with a nectar collected from various flowers by bees living freely in Ghanaian rainforests.
Benefits for health:
- Chemical properties that make it an effective antimicrobial agent fighting various skin infections,
- Healing properties of wounds, scars, burns and sore
Benefits for hygiene:
- Enzymes that deeply moisturize skin,
- Vitamins B1, B2 and B6 that nourish dry skin, act anti-inflammatory and reduce breakouts.
ABE-DUA Soaps with Certificates of Quality
Cosmos Organic:
- The brand uses the minimum of 95% of organically sourced plant-based ingredients in its products (but we use 100%)
- IMPORTANT: This certificate cannot be applied to products with honey as there is no viable way of fully tracking the production of honey by wild bees
FDA Ghana:
- An approval of the product based on tests and reviews
- The product presents more benefits than risks
- The product can be distributed and sold
Ghana Standards Authority
- The product meets local industry standards and was deemed safe for distribution.
Vegan:
- The product has not used any animal product, by product or derivative in the manufacturing process,
- The product was not tested on animals, No cross-contamination during the production
Cosmos Natural:
- The brand uses the minimum of 95% of organically sourced plant-based ingredients in its products (but we use 100%)
- Approved to be satisfies local industry standards and has been confirmed as safe for distribution.
Abe-Dua Soap benefits: Health
- It is safe for most skin types, including highly sensitive and allergic skin.
- Helps in the treatment of acne, eczema, psoriasis & skin inflammations.
- It has antibacterial, antiviral and anti-inflammatory properties.
- It has antibacterial properties that help to maintain a healthy scalp.
- Nourishes hair follicles and combats their aging.
- Promotes blood circulation in the scalp, encouraging hair growth.
Abe-Dua Soap benefits: Hygiene
- Thoroughly cleans the skin and removes makeup.
- It kills unpleasant odours.
- It has antifungal properties.
- A natural exfoliator that helps reduce dead skin and unclogs pores.
- It is a very good cleanser for hair, meaning it doesn’t leave the oil or dead cells building up on the skin.
- It soothes an itchy, irritated scalp.
- It reduces dandruff.
Abe-Dua Soap benefits: Beauty
- It is rich in antioxidants that protect the skin from free radicals, minimizing the signs of premature aging.
- It is effective in reducing razor bumps, scars, rashes or redness, making skin more smooth and even.
- Helps in reducing hyperpigmentation or age spots, improving skin’s color.
- Minimizes stretch marks and fine lines.
- A natural moisturizer for dry skin.
- Cleanses without drying hair out as synthethic shampos often do.
- Can promote the growth of longer, thicker hair thanks to vitamins A and E found in the soap.
- Moisturizes and softens dry hair
Packaging
Visual Concept
The visual concept derives from a traditional Ghanian Kente Cloth. Historically, it was worn by royal family members but today it’s worn all over the country. One can also find Kente is Asante temples where it symbolizes the spiritual strength of the Gods. Each pattern has its own name given by the weaver. But most importantly, it’s more than a fabric. It’s a cultural representation of West African history, philosophy and religion. By using this reference, we aim to honor the Ghanaian heritage and show it to the world through an authentic product that represents the region.
Patterns & Colour Code
Palm Kernel Oil
Potash
Honey
Shea Butter
Coconut Oil
- Akim Abenase, Near Akim Oda. PCC ORGANIC OILS GHANA LTD
- contact@abeduaauthentic.com
- +233 50 164 8484
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